Nasdaq and IntercontinentalExchange reached out directly to the shareholders of the parent company of the New York Stock Exchange in its unsolicited bid to acquire the exchange owner.
On Monday, Nasdaq OMX Group Inc. and IntercontinentalExchange Inc. (ICE) issued a letter to NYSE Euronext shareholders saying that the NYSE board is rushing them to a vote without exploring better alternatives. The two exchanges hope that shareholders will put pressure on NYSE's board to consider Nasdaq and Intercontinental's bid for NYSE Euronext which is worth about $11 billion.